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Having a podcast is like having a cheat code to grow your brand and your business, and we’ll show you how to launch yours in just one week.
But it's not.
You can launch a successful podcast in a week -- even if you don’t have a topic, don’t know how to record audio, or think it’s too hard to do on your own.
👋 Nice to meet you.
Hey I’m Dave. I’m CMO at Privy, former VP of Marketing at Drift, and founder of DGMG. I’ve launched five podcasts of my own that have been downloaded over 500,000 times. But bigger than the number of downloads is the impact that podcasts I’ve created have had on the businesses I’ve worked with -- and even my own career and personal brand. I was tired of hearing the excuses about why people couldn’t launch a successful podcast so I reached out to Erik and said hey, we need to do a podcast course together.
Hey I’m Erik. I first saw the power of podcasting after working with podcasters like Tim Ferriss. As CEO of Lemonpie, I help companies like FreshBooks, HubSpot, and Four Sigmatic use podcast strategies to build awareness and drive revenue. I host a podcast called Brands That Podcast, and I love podcasting so much I recently launched another company around it (!) called Hatch, which offers unlimited podcast editing (you have heard our silky smooth edits on DG’s B2B Marketing Leaders podcast).
How to launch a podcast in just one week (for real). In 7 days, you can have a podcast launched and start getting results.
How to use a podcast as a B2B brand
How to land your dream job using a podcast
How to use a podcast as your entire content marketing engine
How to measure success
We don’t want you to spend a ton of time and money only to find out your podcast is not going to work, or you want to scrap it after only two months (which is what happens with a lot of shows).
So if you’ve been thinking about doing a podcast for a while, now is the time.
You’ll get a 7-day roadmap designed to help take you from idea to strategy to execution.
How to turn your podcast into an entire content marketing engine across all channels
What metrics to track (and not track)
What results you can expect
Podcasting attribution strategies
How to determine the ROI of your podcast
